At Le Rub, we’re on a mission to rethink sun protection. To us, it’s more than making sure you don’t catch a nasty burn at the beach, or even keeping your skin safe, it’s about helping your skin be at its best.
In short, to us suncare is skincare.
So let’s dive into what this claim means, and break it down into three little points to give your skin the good stuff it deserves.
1 - Protection
Wearing sun protection is crucial to your daily skincare routine. Our non-nano zinc oxide is our active sunscreen agent and miracle worker. It is the most coral-friendly and skin-safe ingredient available, offering broad-spectrum protection against both UVA and UVB rays.
We’re not going to lecture you on the big C word, because cancer research has done a very good job already to inform on the risks of sun damage - and because we’ve dedicated a piece on the importance of wearing SPF daily right here. Instead, we’re going to go both a little shallower and deeper to focus on the visible stuff.
On top of dark spots, sun damage makes your skin lose collagen and elasticity, causing little lines and wrinkles around your eyes and mouth to crease. As a result, the skin does not just feel worse, it looks worse.
In fact, up to 90% of all skin spots, wrinkles and texture issues are caused by UV damage and exposure to UV light. Using sun protection will prevent the skin from aging, as well as protect it from less visible external stresses such as pollution. By using it daily, you give your skin the proper care it desperately needs and deserves.
2 - Hydration
More than half of our body is water. This is something we pretty much all know, and the importance of drinking sufficient H2O daily is common sense. Think about what a tall glass of water can do for most problems, even a simple headache. Water is our purest form of medicine, and just like our organs, our skin needs it too.
Keeping your skin hydrated will improve your skin tone, reduce puffiness or redness, promote faster healing, tighten your skin and prevent sagging and premature aging. Hydration maintains your body’s PH levels, the number one secret to be blemish free and to get what we all refer to as the glow.
Our dynamic duo for hydration are Glycerin and Hyaluronic acid.
In the world of skincare, these two powerhouse components have become the holy grail for achieving smooth and supple skin. Why? Because they HYDRATE.
Glycerin is a humectant, meaning it attracts moisture and draws it onto the skin, creating a protective barrier once applied. It prevents moisture loss and promotes long-lasting hydration. Bonus point? It’s non comedogenic, meaning it works for all skin types, including sensitive skin. And that’s why our All-day Sunscreen keeps you hydrated all day long.
Hyaluronic acid is naturally present in our body and has a unique ability to hold up to 1000 times its weight in water. A heavy weight lifter that gives our skin a smoother, softer complexion. Our hyaluronic acid levels decline as we age, which is why it is so popular (and essential) in skincare routines.
Together, their efficiency is boosted as they act in synergy to provide and retain hydration, which is why our Repairing Face Mask combines both and works so well.
3 - Restoration
Protection and hydration will keep your skin feeling and looking healthy. Like any good skincare, our products are here not just to maintain it, but help it thrive. This is where restoration comes in. Enter our multi-vitamin cocktails, packed with skin nourishing goodness. We’ll focus on our core ingredient for restoration: grape ferment extract.
While using sunscreen is vital for protecting our skin from harmful UV rays, it can also reduce our skin's ability to produce Vitamin D. And that’s precisely why we’ve added grape ferment extract to our Everyday Sunscreen. Grape ferment extract is a plant-based active that stimulates the body’s natural vitamin D receptors and production of the active form of vitamin D, which is essential to our wellbeing.
On the inside, it has many health benefits, such as the reduction of inflammation, the modulation of healthy cell growth, the support of neuromuscular and immune function as well as glucose metabolism.
On the outside, a vitamin D deficiency leads to dull, sullen-looking skin, patchiness, dryness and increased fine lines and wrinkles. So you know the sun-kissed glow we wish we could have all year long? It’s not just when the sun blesses you with a tan, it’s also because of the vitamin D in its kiss.
And like many of our natural, locally sourced ingredients, it has wonderful antioxidants properties, which slow the signs of aging, reduce UV damage to skin and help reduce the breakdown of collagen (which just like hyaluronic acid, we lose as we age). When we named our All-Day and Everyday Sunscreens, we knew their mission - and potential.
So there you go, you now have your three small points that make big arguments to spread the word: with Le Rub, suncare is skincare.
